Privacy Policy
Effective Date: 23rd June 2025
At TrustedPetGuide.com (“we”, “us”, “our”), your privacy is important to us. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our site. It also explains how third-party services like Google AdSense may collect data through our website.
By using our website, you agree to this policy.
1. Who We Are
We are TrustedPetGuide.com, a UK-based pet advice and blogging platform.
Email: info@trustedpetguide.com
2. What Data We Collect
We collect data in three main ways:
a) Information You Provide
- Name and email address (e.g., when you subscribe, comment, or contact us)
b) Information Collected Automatically
- IP address, browser type, device ID, pages visited, referral URLs
- Cookies and tracking technologies (see Section 5)
c) Third-Party Data Sources
- Analytics tools (e.g., Google Analytics)
- Ad networks (e.g., Google AdSense)
3. How We Use Your Data
We use your information to:
- Provide and manage content
- Respond to enquiries and feedback
- Send newsletters (if subscribed)
- Analyse traffic and improve website performance
- Serve personalised and non-personalised ads
4. Legal Bases for Processing
We rely on:
- Consent – for marketing emails and advertising cookies
- Legitimate interests – for basic analytics and improving our service
- Legal obligations – for compliance with data protection laws
5. Cookies and Tracking Technologies
We use cookies to:
- Ensure the website functions properly
- Track site usage via analytics tools
- Serve personalised and contextual ads via Google AdSense
- You will see a cookie consent banner upon visiting our site. You can accept or reject non-essential cookies and manage preferences at any time.
- See our full [Cookie Policy] for more details.
6. Google AdSense and Third-Party Advertising
We use Google AdSense to display ads. Google and its partners may collect and use data (via cookies and similar technologies) to:
- Deliver personalised ads based on your browsing behaviour
- Deliver non-personalised ads based on content, browser, or device settings
You can learn more about how Google uses your data here:
👉 https://policies.google.com/technologies/partner-sites
You can manage your ad settings or opt out here:
👉 https://adssettings.google.com
In compliance with UK and EU laws, we ask for your explicit consent before using advertising cookies.
7. Data Sharing and Transfers
We do not sell your data.
We may share data with:
- Service providers (e.g., hosting, email platforms) Analytics services (e.g.,
- Google Analytics) Ad networks (e.g., Google AdSense)
- Legal authorities, when required by law
8. Data Retention
We retain your data for as long as necessary:
- Newsletter data: until you unsubscribe
- Analytics data: up to 26 months (Google’s default)
- Legal records: as required under UK law
9. Your Rights
Under the UK GDPR, you have the right to:
- Access the personal data we hold about you
- Request correction or deletion
- Withdraw consent at any time
- Object to data processing in certain circumstances
- File a complaint with the Information Commissioner’s Office (ICO):
👉 https://ico.org.uk/
To exercise your rights, contact us at info@trustedpetguide.com
10. Children's Privacy
We do not knowingly collect data from children under 13. If we discover such data, it will be deleted promptly.
11. External Links
Our site may contain links to third-party websites. We are not responsible for their content or privacy practices. Please review their policies before sharing your data.
12. Updates to This Policy
We may update this Privacy Policy periodically. The “Effective Date” will reflect the latest version. Substantial changes will be announced on our site.
13. Contact Us
If you have questions or concerns about your privacy or this policy, please contact:
TrustedPetGuide
If you have questions or concerns about your privacy or this policy, please contact:
TrustedPetGuide.com
Email: info@trustedpetguide.com
